AI Search Optimisationthat Puts Your Business in the Answers
Be seen where people are searching next. AI tools like ChatGPT, Copilot and Perplexity are already shaping buying decisions. Our AI Search Optimisation service ensures your business is part of the data these tools draw from and that your name is included in the answer.
Our AI Search Optimisation Approach
We use a proven framework to align your website and content with the way AI systems retrieve and generate responses:
Strategy & research: We analyse prompts to see how patients ask questions and use AI-visibility tools to map gaps where you should appear.
Content & structure: We convert pages into Q&A, FAQ and knowledge-base formats, add schema (FAQ, HowTo, LocalBusiness) and optimise for entities as well as keywords.
Authority & signals: We secure high-quality backlinks, brand mentions and PR to boost trust signals AI relies on.
Monitor & adapt: We track inclusion in AI answers and RAG sources, then iterate content and markup to improve coverage.
AI Search Optimisation success stories
Why AI Search Optimisation Matters
By 2026, analysts predict over 50% of online queries will be answered first by AI assistants rather than traditional search engines.
If your website isn’t structured to feed these systems, you risk being excluded entirely. AI Search Optimisation makes sure your business is part of the knowledge base that these tools trust, keeping you ahead of competitors who are still focusing only on Google rankings.
Common AI Search
Mistakes We Fix
Many businesses assume standard SEO covers AI visibility… it doesn’t. We address the most common pitfalls:
No Structured Data
Without schema markup and structured data, your content is effectively invisible to machine readers. AI tools rely on clear signals such as FAQ, LocalBusiness, and HowTo schema to understand who you are, what you do, and when to recommend you. Adding these elements is critical to make your website “machine-readable” for AI search.
Keyword-Only Focus
Traditional SEO often revolves around keywords, but AI systems work differently. They identify entities (people, places, companies, services) and their relationships. If your content is optimised only for phrases and not for context, AI tools may miss the bigger picture and leave your brand out of their answers.
Thin Authority
AI assistants need trust signals before they surface a business. If your website has no external references, backlinks, or brand mentions, AI models won’t consider you a credible source. Building digital PR, citations, and authority is essential to be included in AI-generated answers.
Poor Formatting
Unlike humans, AI doesn’t parse long walls of text well. It pulls answers from structured formats: Q&A sections, bullet lists, step-by-step guides, and clear summaries. Without these, your content risks being skipped over when AI engines look for concise, reliable answers.
One-Off Optimisations
AI search isn’t static. Models update regularly, shifting how and where they pull data from. A single round of “optimisation” won’t cut it — continuous monitoring, prompt analysis, and content updates are required to keep your brand visible as AI evolves.
We eliminate these blind spots to future-proof your brand, ensuring you show up in AI searches today and stay relevant as the landscape evolves.
More visibility.
More inquiries
More Growth
What Our AI Search Optimisation Service Includes
AI search visibility requires a combination of technical precision, authoritative signals, and ongoing refinement.
Here’s what’s included in our service:
Prompt & Query Research
We analyse how real people phrase questions in ChatGPT, Copilot and Perplexity, identifying the prompts most relevant to your industry. This helps us shape your content around the exact language AI users rely on, maximising your chances of being surfaced as the answer.
Entity Optimisation
AI models understand the world through “entities”: people, businesses, services, and places. We define your brand, services, and locations with clear descriptions and structured context so AI systems know exactly who you are and when to recommend you.
Content Rewrites & Creation
We restructure your website content into AI-friendly formats like FAQs, Q&A sections, and direct definitions. Blogs, service pages and guides are written with concise summaries and lists that AI tools can easily extract and present as authoritative answers.
Schema Markup & Structured Data
We implement advanced schema (Organisation, FAQ, HowTo, Product, LocalBusiness) so your site speaks the same language as AI systems. Structured data makes your content machine-readable and dramatically improves the likelihood of inclusion in AI search results.
Knowledge Graph Alignment
We align your brand with key data sources like Google’s Knowledge Graph, Wikipedia, and Wikidata, as well as major business directories. Consistency across these sources increases your authority and ensures AI assistants have the right facts about your business.
Authority Building
Trust is essential for AI visibility. We build backlinks, digital PR placements, and citations that act as authority signals. The more your business is referenced across credible websites, the more likely AI systems are to include you in their responses.
AI Visibility Tracking
We monitor your brand’s presence across ChatGPT, Copilot, Perplexity and other AI tools. Using specialist tracking platforms, we see where you appear, where you’re missing, and adjust strategy to increase coverage.