Getting your brand talked about,and linked to.
When the right websites mention your business, your search visibility, credibility and referral traffic all rise. That’s the job of PR & link building, and that’s what we do for ambitious businesses.
Why PR & link building matters for growing brands
Links and editorial coverage are trust signals for both users and search engines. Without a steady stream of relevant mentions, your site struggles to rank for competitive terms and to be seen as an authority in your niche.
PR and link building is about being the obvious, credible choice when people search.
Benefits of PR and Link Building
- More first-page rankings for priority keywords.
- Noticeable increases in referral traffic from industry sites.
- Higher conversion rates from referred visitors (because of trust).
- Improved domain authority and link equity over months.
- Tangible PR wins (press features, guest posts, resource links) that you can use in marketing.
(Exact results depend on sector, starting domain strength and campaign scale.)
The Most Common
PR & link-building mistakes
Spray-and-pray outreach — generic pitches that get ignored.
Mass emails with the same bland pitch waste time and damage reputation. We craft tailored angles for each contact so outreach reads like a human-to-human story, not a broadcast.
Low-value placements — links from irrelevant or poor-quality sites.
A link is only useful if it comes from a site your customers (and Google) trust. We prioritise relevance and authority, not volume, so placements actually move the needle.
No storytelling — coverage that doesn’t connect with your audience.
Press that lacks a clear narrative fails to engage readers or earn links. We build stories with a newsworthy hook and clear customer benefit so coverage converts into interest and enquiries.
Lack of measurement — no tracking of referral traffic or link impact.
If you can’t measure where leads come from, you can’t prove ROI. We tag, track and report referral traffic, conversions and ranking changes so every placement is accountable.
One-off campaigns — link building needs sustained effort to stick.
A single article can help, but long-term authority comes from ongoing activity and relationship building. We run sustained campaigns that layer placements, follow-ups and content updates for compounding value.
We fix these issues and future-proof your link profile with a targeted, measurable and ethical outreach programme.
More visibility.
More inquiries.
More Growth
What’s Included in our PR & Link Building service?
We tailor campaigns to your goals (brand awareness, local visibility, SEO authority or lead generation). Typical elements include:
Strategy & research
Competitor link analysis, topical gap analysis and a prioritised outreach plan that targets sites your customers actually read.
Editorial PR & press releases
Newsworthy angles written and distributed to targeted journalists and industry outlets — crafted to maximise pickup and backlinks.
Outreach & relationship building
Personalised outreach from experienced PR writers; we build relationships that lead to repeat coverage.
Link reclamation & broken link building
Fix lost mentions, reclaim unlinked brand mentions and convert broken links on relevant sites into placements.
Local & niche citations
Quality local listings and niche directory placements to support local SEO and map visibility.
Reporting & insights
Clear monthly reports showing placements, referring traffic, domain authority impact and next steps.